In this guide you'll find out how you can easily use custom stickers to attract job applicants (and job candidates), save money, and save time.
1. Make Your Hiring Message Stand Out
A basic "Now Hiring" message gets the point across, but adding a little personality can help your recruiting materials feel more connected to your company.
Consider what makes sense for your brand and the type of employee you're hoping to attract. A restaurant, retail store, construction company, or creative agency may each take a very different approach.
Your sticker might include messaging such as:
- Now Hiring — Join Our Team
- We're Growing! Apply Today
- Looking for Your Next Opportunity?
- Now Hiring Full-Time & Part-Time Positions
- Join Our Crew
- Great People Wanted
If humor is already part of your company's personality, you can use it—but keep the message clear. Potential applicants should immediately understand that you're hiring and know what to do next.
Whenever possible, include a website, QR code, or simple call to action such as "Scan to Apply."
2. Promote Job Openings Where People Already See Your Business
One advantage of stickers is that they can turn existing surfaces into recruiting opportunities.
For businesses with a physical location, window stickers can advertise open positions directly to customers and people passing by. This can be especially useful for restaurants, retail stores, service businesses, and other companies that regularly receive foot traffic.
Inside your business, wall stickers or smaller signs can promote openings to existing customers who may be interested themselves or know someone looking for work.
The goal isn't to replace your other recruiting efforts. Instead, stickers give you another way to reach potential applicants while they're already interacting with your business.
3. Turn Company Vehicles Into Recruiting Tools
If your business has company cars, trucks, vans, or delivery vehicles, those vehicles are already traveling throughout the communities where you operate.
Adding a hiring message to a company vehicle can help advertise your openings while your team is on the road, making deliveries, visiting job sites, or parked at a customer's location.
Keep vehicle recruiting graphics simple enough to understand quickly. Include the position or general hiring message, your company name, and an easy next step.
For example:
NOW HIRING
Installers & Production Staff
Scan to Apply
A QR code can make it easier for someone to learn more once the vehicle is safely parked and they're able to use their phone.
4. Use QR Code Stickers to Make Applying Easier
A hiring message is more useful when interested candidates know exactly where to go next.
QR code stickers can connect physical recruiting materials directly to your digital application process.
Your QR code could direct applicants to:
- A careers page
- A specific job listing
- An online application
- A page showing all current openings
- Information about your company and workplace
This can be particularly helpful when there isn't enough room on the sticker to explain the position in detail.
Pair the QR code with a clear instruction such as "Scan to View Open Positions" or "Scan to Apply." That way, people know exactly what they'll find when they scan it.
5. Add Hiring Messages to Packaging and Orders
If your business ships products or offers takeout, pickup, or delivery, your packaging may provide another opportunity to reach potential applicants.
A small "We're Hiring" sticker can be added to boxes, bags, envelopes, or other packaging. Customers already familiar with your company may be interested in applying or may pass the opportunity along to someone they know.
This approach can be especially useful for businesses that hire locally and have frequent interactions with customers in the community.
Keep the message short and include a QR code or easy-to-remember application URL.
6. Bring Recruiting Stickers to Job Fairs and Events
Job fairs, career days, community events, and college recruiting events are natural places to use stickers.
Instead of relying only on brochures or business cards, consider creating branded stickers that attendees can take with them. You can also add QR code stickers to recruiting materials, folders, handouts, or promotional items.
A recruiting sticker might feature your:
- Company logo
- Careers website
- QR code
- Hiring message
- Social media handle
- Short company tagline
The sticker becomes another way for candidates to remember your company after the event is over.
7. Put Your Hiring Stickers in the Right Places
Creating a good recruiting sticker is only part of the process. Placement matters, too.
Think about where your ideal applicants are most likely to encounter your business. That might include storefront windows, checkout counters, company vehicles, product packaging, recruiting events, or other approved locations.
You can also create different sticker designs for different situations. A large window sticker can communicate your main hiring message, while a smaller QR code sticker can make it easy for someone to access the application.
What Should a Now Hiring Sticker Include?
You don't need to fit an entire job description onto a sticker. In fact, simpler is usually better.
Focus on the information someone needs to decide whether they want to learn more.
Consider including:
- A clear "Now Hiring" message
- The position or department
- Your company name or logo
- Full-time, part-time, or seasonal status when relevant
- A short benefit or reason to apply
- A QR code or website
- A clear call to action
Make sure the most important information can be read easily from the distance at which people are likely to see the sticker.
Start Recruiting With Custom Stickers
Custom stickers can be a simple addition to a larger recruiting strategy. They allow you to promote open positions beyond traditional job listings and reach people who are already seeing, visiting, or interacting with your business.
From storefront windows and company vehicles to packaging and recruiting events, the right sticker can turn everyday interactions into opportunities to find your next employee.
Create custom hiring stickers with Decals.com and start getting your open positions in front of more potential applicants.
In Closing (And We Hope You Don't Have To)
Let's be honest, the days of hiring on the spot without an FBI background check and drug tests are gone. Even if that's sad but true, you can still try to maintain your company culture by hiring the right people for the right job. It will just be a little more difficult.
But you do need to hire, and SO many people are job seeking right now. That's not exactly a match made in Heaven (or Hell) per se, but let's see if we can't help each other out.
Unconventional situations can create new inventions. Please share if this was helpful, or could be helpful to someone you know!